AIRPODS PRO ADAPTIVE AUDIO
The Idea: Make the AirPods Pro feel new again by leaning into its most innovative feature, the adaptive audio.
In order to make the digital campaign feel like an extension of the video work, we pulled the colorful title treatment from the :15s spot and placed them in various display and social banners. When localizing for 15 different languages, we had to consider how the text would evolve against the color gradient and particle splatter. We worked closely with our Creative Director and our external vendor to build a working file so that the gradient and particles could be easily adaptable to the different line breaks and text length.
Type: Static Banners
