FITNESS+ ARTIST SPOTLIGHT
The Idea: To draw in new users and motivate current users to Fitness+ by leaning into a popular artist’s fanbase.
The Artist Spotlight series features and curates an entire workout playlist dedicated to a single artist. To help bring in more awareness to this new feature, we created a microsite that would click out to the workout playlist featuring the artist’s music. This site was updated regularly to a different artist once a new series was released.
Type: Website
