MAC DOES THAT
The Idea: Connect with new Mac users by leaning on key features that resonate best within this audience
Users who are looking to purchase a Mac are hesitant to make the switch because they’re concerned with cost, ease of use, and compatibility of their most commonly used software (i.e. Microsoft Office). The goal of this campaign was to break through those confronting barriers by highlighting on these key features to provide these new users peace of mind when shopping for a Mac.
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