MACBOOK AIR 15″ CG ANIMATION
The Idea: To communicate the MacBook Air’s affordability with a simple, but beautiful motion.
We partnered with LOGAN to create to create a 3D model of the MacBook Air using Maya files and PSDs for lighting references as the device rotated between different colors. We mixed in a music track to bring an exciting energy to the creative and built the animation around the beat’s tempo. This animation was then used across various digital and social platforms as part of an evergreen push to get PC users to convert and purchase a MacBook.
Type: CG Animation
