SAFARI LANDING PAGE
The Idea: To draw in users on the multi-benefits of Safari and encourage them to make it their default browser.
When most people buy a new MacBook, they are usually setting Google Chrome as their default browser so we wanted to develop a microsite that leaned in on the benefits that most attracted these non-Safari users. This project launched with accompanying static and animated banners which directed users to this microsite to help transfer momentum from ad to action for a more seamless user experience.
Type: Website
