SHOT ON iPHONE + DRAWN ON iPAD

The Idea: To combine the visual creativity from Shot on iPhone with playful illustrations from Drawn on iPad.

We collaborated with a few illustrators and asked them select their favorite shot on iPhone imagery to draw up initial sketches on their iPad. The illustrator’s design process was captured on a time-lapse and cutdown to be showcased on digital OOH placements across the world.

Type: Digital OOH

New York Board
Japan’s DOOH board
Animated headline treatment that was applied to the DOOH boards
“Drawn on iPad” headlines written on an iPad in various languages