iPHONE SWITCHERS STYLE GUIDE
The Idea: To create a new visual identity for the iPhone Switchers campaign that can be used across all channels.
We adopted an ordinary feature on the iPhone, the toggle, and made it into a unified design system to help refresh the brand’s “switchers” message. The design and implementation of the toggle represents the ease and simplicity of switching from an Android to iPhone. Working closely with the Creative Director and Design Director, we captured the color, motion, typography of the toggle and how it localizes across 18 different languages.
Type: Brand Style Guide
